APPLE

Apple Inc.'s apple with a bite out of it started out as a rainbow of color, and has been reduced to a single color without any loss of recognition


Apple’s first logo, designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. Almost immediately, though, this was replaced by Rob Janoff’s “rainbow Apple,” the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it, possibly as a tribute to Isaac Newton's discoveries of the gravity (the apple), and the separation of light by prisms (the colors). This was one of several designs Janoff presented to Jobs in 1976.[60]
While it is generally accepted to have been in reference to Isaac Newton, some believe that the bitten apple is a homage to the mathematician Alan Turing, on whose deathbed an apple was found which was poisoned by himself. Turing, one of whose favorite films was Disney's Snow White, is regarded as one of the fathers of the computer.


In 1999, Apple began enforcing the use of a strictly monochrome logo—supposedly at the insistence of a newly re-inaugurated Jobs—nearly identical in shape to its previous rainbow incarnation. However, no specific color is prescribed; for example, it is grey on the Power Mac G5, Mac Mini, and iMac, black on the Aluminum iMac, blue (by default) in Mac OS X, chrome on the 'About this Mac' panel and the boot screen in Mac OS X 10.3 and 10.4, red on many software packages, and white on the iBook, PowerBook G4, PowerBook G3 (late models), MacBook, and MacBook Pro. The logo's shape is one of the most recognized brand symbols in the world, identifies all Apple products and retail stores (the name "Apple" is usually not even present), and notably included as stickers in nearly all Macintosh and iPod packages through the years.

Volkswagen Logo Evaluation

VOLKSWAGEN-Car For People
It's pretty Obvious what the Volkwagen logo is (a V over a W in a blue background, surrounded by a circle). It's origin is rather mundane though. The logo was the result of an office competition to see come up with a logo. The winner of the competition (who won 50 Marks for his troubles) was an engineer named Franz Reimspiess (the same man who perfected the engine for the Beetle in the 1930's).

According to me, blue background is giving the feeling of quality, safety and dependability. Small colour range, V over a W in a circle is a basic shape; on the other hand, it is recognized and understandable by all over the world.

Volkswagen has a worldwide presence with cars like the Fox and the Phaeton. No matter what the country, no matter what the model, the Volkswagen brand speaks clearly and generates the same emotion among consumers. This is ensured by effective international brand management.