VOLKSWAGEN-Car For People
It's pretty Obvious what the Volkwagen logo is (a V over a W in a blue background, surrounded by a circle). It's origin is rather mundane though. The logo was the result of an office competition to see come up with a logo. The winner of the competition (who won 50 Marks for his troubles) was an engineer named Franz Reimspiess (the same man who perfected the engine for the Beetle in the 1930's).
According to me, blue background is giving the feeling of quality, safety and dependability. Small colour range, V over a W in a circle is a basic shape; on the other hand, it is recognized and understandable by all over the world.
Volkswagen has a worldwide presence with cars like the Fox and the Phaeton. No matter what the country, no matter what the model, the Volkswagen brand speaks clearly and generates the same emotion among consumers. This is ensured by effective international brand management.
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