APPLE

Apple Inc.'s apple with a bite out of it started out as a rainbow of color, and has been reduced to a single color without any loss of recognition


Apple’s first logo, designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. Almost immediately, though, this was replaced by Rob Janoff’s “rainbow Apple,” the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it, possibly as a tribute to Isaac Newton's discoveries of the gravity (the apple), and the separation of light by prisms (the colors). This was one of several designs Janoff presented to Jobs in 1976.[60]
While it is generally accepted to have been in reference to Isaac Newton, some believe that the bitten apple is a homage to the mathematician Alan Turing, on whose deathbed an apple was found which was poisoned by himself. Turing, one of whose favorite films was Disney's Snow White, is regarded as one of the fathers of the computer.


In 1999, Apple began enforcing the use of a strictly monochrome logo—supposedly at the insistence of a newly re-inaugurated Jobs—nearly identical in shape to its previous rainbow incarnation. However, no specific color is prescribed; for example, it is grey on the Power Mac G5, Mac Mini, and iMac, black on the Aluminum iMac, blue (by default) in Mac OS X, chrome on the 'About this Mac' panel and the boot screen in Mac OS X 10.3 and 10.4, red on many software packages, and white on the iBook, PowerBook G4, PowerBook G3 (late models), MacBook, and MacBook Pro. The logo's shape is one of the most recognized brand symbols in the world, identifies all Apple products and retail stores (the name "Apple" is usually not even present), and notably included as stickers in nearly all Macintosh and iPod packages through the years.

Volkswagen Logo Evaluation

VOLKSWAGEN-Car For People
It's pretty Obvious what the Volkwagen logo is (a V over a W in a blue background, surrounded by a circle). It's origin is rather mundane though. The logo was the result of an office competition to see come up with a logo. The winner of the competition (who won 50 Marks for his troubles) was an engineer named Franz Reimspiess (the same man who perfected the engine for the Beetle in the 1930's).

According to me, blue background is giving the feeling of quality, safety and dependability. Small colour range, V over a W in a circle is a basic shape; on the other hand, it is recognized and understandable by all over the world.

Volkswagen has a worldwide presence with cars like the Fox and the Phaeton. No matter what the country, no matter what the model, the Volkswagen brand speaks clearly and generates the same emotion among consumers. This is ensured by effective international brand management.

Londra'dayim..

Biliyorum uzun zamandir blogu biraz ihmal ettim ama gecerli bir sebebim vardi. Yeni bir maceranin pesindeyim, Londra'dayim.. Hayatimdaki her seyi koyup bir kenara, dustum bir hayalin pesine. Ne kadar surer bilinmez..Marketing and advertising programi icin burdayim. Ogrencilige donus yaptim yani. Ilk hafta inanlmaz yogun gecti. Biraz kendime geleyim izlenimlerimi ve fotograflari paylasicam:)Gorusmek uzere...

Kahve ''Bahane''

COMING SOON...

GAIA-Brandmarker’07 Uluslararası Pazarlama İletişimi Kongresi

Uzun süren bir maratonun ardından yeniden merhaba,

Yeni bir etkinlik, Boğaziçi Üniversitesinde Pazarlama İletişim Kongresi. Pazarlama iletişimi konusunda uluslarası öğrenci kongresi olmakla birlkte ve o tarihte İstanbul'da olabilecek pazarlama iletişimcileri için kaçırılmaz bir fırsat.İşte program ve konuşmacılar:


GAIA-Brandmarker’07 Uluslararası Pazarlama İletişimi Kongresi

10. yılında kongre serisi tüm hızıyla sürüyor. Yerli ve yabancı değerli konuşmacılarla bir hafta boyunca Boğaziçi Üniversitesi Güney Kampüsü’nde buluşmaya hazır mısınız?

Konuşmacılar:

-BJ Cunningham, Entrepreneur-Marketer
-Mario Gagliardi, Principal, MG Strategy
-Annelies Poolman, GRI (Global Initiative Institute)
-Daniel Levine, Founder and Executive Director, Avant-Guide Media
-Levent Erden, CEO, Euro RSCG İstanbul
-Prof. Dr. Engin Baran, Strategic Marketing Consultant, Academician
-Salim Kadıbeşegil, Reputation Institute Representative, Strategic Communications Consultant
-Melis Türkmen, Turkcell Mobile Marketing Director
-Noah Kagan, Director, Marketing Evangelism
-Alemşah Öztürk, 41-29 Interactive Marketing Agency, Director& Founder
-Hansın Doğan, UNDP Istanbul Project Manager
-Renan Tavukçuoğlu, Fikri Muhim WOMM Agency, Project Coordinator
-Talya Enriquez, WWF Turkey
-Lovita Ramgutte, UNDP

Yahoo and Google's Next Step:Video Ad Networks

Now that Yahoo has countered Google's acquisition of DoubleClick by purchasing display advertising company Right Media, where do the competitors go next to expand? In two words, video advertising.

While DoubleClick has rich media advertising capabilities, snapping up one of the specialty video ad companies is the next logical step. With most many analysts expecting video advertising to explode within the next 18 months, buying rather than building a video ad network makes sense.

Up for groups could be AMPP Media, which is already a DoubleClick partner, and perhaps VideoEgg, which has partnerships with 70 social networking and community sites.

Google needs to monetize YouTube with streaming ads sooner rather than later, and it may go outside for help.

Then there's Joost, which will bring ad-supported video to a mass audience, but the company hasn't announced whether they are building their own video ad network or will work with an existing company. They may also be in acquisition mode soon.

The Pursuit of Happyness(Umudunu Kaybetme)

Ne zamandır aklımda olan ama bir türlü fırsat bulup da yazamadığım bu film hakkında yorum yapmadan geçemeyeceğim.

Büyük bir sevgi ve mücadele öyküsünün anladıldığı Umudunu Kaybetme,Will Smith ve gerçek hayatta da oğlu olan Jaden Smith'in etkileyici oyunculuklarına sahne oluyor. Christopher Gardner(Will Smith) ve oğlu her türlü şanssızlık ve sefaletle başederken; hadi diyorsunuz biraz daha dayanın. Zeki, yetenekli ve aynı zamanda mükemmel bir baba olan Chris,oğlu ile birlikte şeytanın bacağını kırmak için her türlü zorluğa katlanıyor filmde. Ardarda gelen aksilikler, zaman zaman yeter artık dedirtse de, etkileyici oyunculuklar(Will smith oscar'ı hak etmiş aslında) ve hayatta karşılaştığımız benzer zorluklar ve bunlara karşı gösterilen direnç sizi filme bağlıyor.

Gerçek bir hikaye izlemek isteyenler kaçırmasın..